Bozhidar is Sales Director of Monbat Reserved Power Division with 10+ years of experience in the production & commercialization management of lead-acid industrial batteries. He has vast commercial expertise in the Middle East and African markets, successfully executing projects according to Monbat’s “product-as-a-know-how” marketing model in the industrial batteries sector. Bozhidar’s role in MESCH on behalf of Monbat is to lead and coordinate the collaboration with the project partners and the beneficiaries on R&D&I activities.